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Casino and the Bond Phenomenon

It's about time that the Bond series adds another installment to its anthology. The title of the new Bond movie is Casino Royale, and stars a Bond neophyte.

The lead actor is a Bond neophyte because it's his first time to portray the much-coveted role. This is the reason why so many critics doubt if this new Bond flick will top in the charts. However, for casino funs, this is really a must-see.

In the past, Bond movies already incorporated the world of casinos in the story, but none did it like this before. The story revolves about a certain casino, which means viewers will see a lot of casino scenes. Expect that casino fans will surely love that idea.

This is really good news for the gambling industry, particularly for casino owners. What better way of promoting the business than to use the silver screen? Add to it the fact that the movie is not just another movie, but it's a Bond installment. Almost everybody knows James Bond, that's how popular these movies are.

Aside from the great casino exposure, viewers will love Casino Royale because it tells the story of how James Bond started in his career. This movie will uncover some of the mysteries revolving around the legendary character that is James Bond.

What's good about this movie is that it is total balance of casino awareness and a good story. Other casino movies aren't as good. Some dwell on the casino technicalities a lot, without having a good story to back them up. They end up looking like documentaries instead of fiction. It would have been just fine if they were exciting documentaries, but they were not.

On the other hand, we have movies that claim to be casino movies but only show a small fraction of the casino life. Of course if a certain film claims to be a casino movie, casino fans will naturally want to see it, only to be disappointed in the end. It is better obviously to tell the truth straight ahead so as not to deceive movie-goers. To deceive them is a very low form of marketing.

This is why you must see Casino Royale if you are a casino fan and a movie addict. It highlights the casino life, but at the same time, has a very creative story. Also don't forget the death-defying stunts that are very characteristic of every Bond movie.

Now, that is what we call quality entertainment.